Uncertainty Reduction Theory
Uncertainty reduction theory: the uncertainty reduction theory looks to provide an explanation concerning how humans communicate to other when they are unsure of their surroundings or environment. It examines how individuals assess and attempt to predict what will happen in the occurrences and happenings of everyday life.
One way that individuals cope with reducing uncertainty in social situations is by simply planning before social interactions with others what they will say and how they will behave. Another way for people to cope with being unsure about something is to present their desires in as non-threatening or ambiguous manner as possible, even if it means being straightforward is reduced.
This theory was originated by C.R. Berger and Calabrese in 1975 (cw.utwente.nl).
This theory is especially prevalent in the study of romantic and workplace relationships, where there is often uncertainty in individuals’ intentions and motives (Knobloch, 2008).
Click here to view an example of students demonstrating this theory.
